If you’re one of the businesses just now figuring out that you need to be using Pinterest ads, we’re here to help guide you from campaign types, ad creatives and overall best practices-so that you can start getting your product in front of the users.So how much do Pinterest ads cost, really? Many businesses have figured out that there’s a large audience just waiting to buy and are taking advantage. It’s important to note that Pinterest ads are currently only available in the U.S., Canada, Australia, New Zealand, Ireland, and the UK - so even if you wanted to target globally, you’ll have to wait while they continue to roll it out. Since Pins never disappear, promoted or not, most advertisers see about 5% more impressions the month after a Pinterest ads campaign ends.īasically, running promoted pins in tandem with your organic pins helps lift the performance of everything together. Advertisers often earn up to a 30% increase in earned media, basically free impressions because a lot of the time Pinterest users save the promoted pins to their board. Well, promoted pins often perform just as good, if not better than organic pins. If you wanted more reason to be excited based on Pinterest demographics, over 2 million users per day pin product pins, which is 20x more than the daily shoppers at the Mall of America.īut there’s a difference between organic results for brands and paid Pinterest ads results - so how do advertisers fair using paid ads, specifically, on the platform? Through Pinterest, we were able to purchase most of our wedding decorations to fit the rustic theme she wanted. She had her dress, décor, pictures, venue ideas all pinned to a private folder. Little did I know, she already had about 90% of our wedding planned through Pinterest.
I recently got engaged and my fiancé and I are planning our wedding.
Coming in even higher, 96% say they use Pinterest to gather product information for potential future purchases. In fact, a whopping 93% of users say they do so. Most people who use Pinterest say they use it to plan purchases.
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